The Challenge
VIC Recyclers is a Victoria-based auto recycler that had minimal online visibility for local search — meaning buyers searching 'car wreckers Melbourne' or 'scrap car removal Victoria' were finding and calling competitors instead. Every missed search placement was a lost sale.
What We Built
- 1
Local SEO Architecture
Built suburb-level service pages targeting 'car wreckers [suburb]' keywords across Greater Melbourne — each page with unique content, Google Maps embed, and schema markup for local business visibility.
- 2
Instant Cash-for-Cars Quote Form
A homepage quote form where visitors enter vehicle details to receive an instant cash offer estimate — converting search traffic into leads before they check a competitor's site.
- 3
Google Business Profile Alignment
NAP (name, address, phone) consistency was implemented across the site and aligned with the Google Business Profile listing to strengthen local pack rankings for Victoria-area searches.
Tech Stack
Results
VIC Recyclers climbed to the top 3 local search results for their primary Melbourne-area keywords. The quote form became the primary channel for new car acquisition leads, generating consistent daily enquiries from motivated sellers.
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