The Challenge
Truck Wreckers SA had been operating in South Australia for years but relied almost entirely on phone calls and a basic directory listing for new business. With no SEO presence and no digital lead capture, they were invisible to the buyers most likely to need them — people searching online for truck parts or dismantling services.
What We Built
- 1
Lead-Generation Site Architecture
Built a WordPress site structured entirely around lead capture — with a prominent parts enquiry form on the homepage, service-specific pages (truck dismantling, parts sales, truck removal), and strong calls-to-action throughout.
- 2
Click-to-Call Mobile Design
A persistent sticky header with a phone number visible at all scroll positions — specifically designed for mobile users who want to call immediately. Click-to-call tracking was set up to measure conversion from mobile visitors.
- 3
Local SEO for South Australia
Optimized on-page content, Google Business Profile consistency, and suburb-level service pages to rank for terms like 'truck wreckers Adelaide' and 'truck parts SA' — capturing buyers at the highest point of purchase intent.
Tech Stack
Results
Within months of launch, Truck Wreckers SA ranked on page 1 of Google for their core SA search terms. The website became the primary channel for new business enquiries, replacing their previous reliance on word-of-mouth and directory referrals.
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