The Challenge
Speciality had an outdated website with no product catalog, no online enquiry system, and no SEO presence — losing business to competitors who appeared in search results. The team was handling all sales enquiries through phone calls and walk-ins.
What We Built
- 1
Structured Product Catalog
Designed and built a product catalog with category-based browsing, product detail pages, and downloadable spec sheets — giving B2B buyers the information they need to evaluate products before making contact.
- 2
Enquiry Management System
Integrated a product enquiry form connected to the team's email workflow, so buyers can submit RFQs directly from any product page — replacing the phone-only process with a tracked, digital system.
- 3
Service Area SEO Pages
Created location-targeted service pages to capture search demand from buyers in the surrounding area — improving Google visibility for relevant product and service queries.
Tech Stack
Results
Speciality now receives inbound enquiries through the website's product pages and RFQ forms — a digital sales channel that previously didn't exist. The improved search visibility put them in front of buyers who would previously have found competitors first.
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