The Challenge
Ori Beleza is a Brazilian-inspired beauty brand that had no online store — all sales were happening in person or via DMs on social media. The founders needed a professional eCommerce presence that reflected the brand's warmth and visual identity while handling product listings, inventory, and secure checkout.
What We Built
- 1
WooCommerce Store Setup
Built a fully functional WooCommerce store with curated product categories, high-resolution imagery support, and product variation handling (sizes, shades, bundles). Inventory is managed directly from the WordPress dashboard.
- 2
Mobile-First Checkout
Designed a streamlined, single-page checkout optimized for mobile users — the dominant device for beauty shoppers arriving from Instagram. Cart abandonment was reduced by minimizing the number of form fields.
- 3
Brand-Led Visual Design
Custom WordPress theme built to reflect the brand's warm, tropical aesthetic — using rich imagery, curved sections, and a warm color palette that differentiates Ori Beleza from generic beauty store templates.
Tech Stack
Results
Ori Beleza launched with a complete online store, enabling the brand to sell to customers nationwide beyond their local market. The mobile-optimized checkout converted social media traffic directly into orders without requiring a third-party marketplace.
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