The Challenge
One Aesthetics is a Canadian medical aesthetics clinic offering treatments from Botox and fillers to laser skin resurfacing. Their original site was a single-page brochure with no booking capability — all appointments were handled by phone during business hours only, resulting in missed after-hours enquiries.
What We Built
- 1
Treatment-Specific Landing Pages
Individual pages for each treatment with procedure details, expected outcomes, pricing ranges, and FAQs — giving prospective patients enough information to self-qualify before booking.
- 2
Online Consultation Booking Flow
A multi-step booking form integrated with the clinic's calendar — patients select a treatment, pick a time slot, and receive a confirmation email automatically. Appointment reminders are sent 24 hours before the visit.
- 3
Before & After Gallery
A protected, tasteful results gallery organized by treatment type, with patient consent management built in — the most visited section after the homepage.
- 4
Trust & Credentials Section
Prominently featured practitioner credentials, regulatory registrations, and client testimonials — critical for medical aesthetics where trust is the primary conversion factor for new patients.
Tech Stack
Results
Within weeks of launch, the clinic was receiving appointment bookings outside of business hours for the first time. Detailed treatment pages reduced basic enquiry calls, and individual treatment pages began ranking in local search for queries like 'Botox [city]' and 'lip fillers near me.'
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