The Challenge
Faber Israel distributes premium Italian espresso machines and coffee pods in the Israeli market. Entering a new market required a fully Hebrew-language eCommerce presence with subscription capabilities — and the technical challenge of a right-to-left language in WooCommerce requires careful implementation to avoid layout and checkout issues.
What We Built
- 1
Hebrew WooCommerce Store (RTL)
Built a fully right-to-left WooCommerce store in Hebrew, with all layout components, checkout flows, and admin panels correctly mirrored — a technically complex implementation that many WordPress developers get wrong.
- 2
Coffee Pod Subscription Model
Implemented a recurring subscription system for coffee pod deliveries — allowing customers to set a delivery frequency and receive pods automatically, increasing customer lifetime value and predictable monthly revenue.
- 3
Machine + Pod Bundle Pages
Created product bundle pages pairing espresso machines with compatible pod varieties — increasing average order value by guiding first-time buyers to purchase everything they need in a single transaction.
Tech Stack
Results
Faber Israel launched with a fully functional Hebrew eCommerce store and subscription system — establishing their digital presence in the Israeli market. The subscription pod model created a recurring revenue stream from first-time machine buyers.
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