All Case Studies
Business WordPressPersonal BrandLuxury

Ernest Sturm

Personal brand platform for a luxury hospitality influencer, with an editorial layout showcasing hotel reviews, brand partnerships, and press features designed to attract high-end sponsorship deals.

Editorial

luxury personal brand platform

Media kit

downloadable for brand partners

3 wks

from brief to launch

The Challenge

Ernest Sturm is a luxury hospitality influencer who needed a professional personal brand platform to attract high-end hotel and brand partnerships. Directing potential sponsors to social media profiles alone wasn't sufficient — enterprise brands require a media kit, press page, and portfolio of previous collaborations.

What We Built

  • 1

    Editorial Portfolio Layout

    Designed a premium WordPress site with an editorial, luxury aesthetic — large-format hotel photography, refined typography, and a curated portfolio of stays and reviews that communicates the caliber of Ernest's audience and content.

  • 2

    Press & Collaboration Section

    Built a dedicated press page listing brand partnerships, media features, and campaign highlights — giving luxury brands and hotel groups the credibility signals they need before initiating a partnership conversation.

  • 3

    Digital Media Kit Integration

    Created a downloadable media kit linked from the site, covering audience demographics, platform reach, engagement rates, and partnership formats — replacing the manual process of sending PDFs to every enquiry.

Tech Stack

WordPressPersonal BrandLuxury

Results

Ernest Sturm's platform gave him a professional anchor for his personal brand — a destination he could direct luxury hotel groups and travel brands to instead of Instagram. Inbound partnership enquiries increased as brands found a complete, credible presentation of his work in one place.

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