The Challenge
Ernest Sturm is a luxury hospitality influencer who needed a professional personal brand platform to attract high-end hotel and brand partnerships. Directing potential sponsors to social media profiles alone wasn't sufficient — enterprise brands require a media kit, press page, and portfolio of previous collaborations.
What We Built
- 1
Editorial Portfolio Layout
Designed a premium WordPress site with an editorial, luxury aesthetic — large-format hotel photography, refined typography, and a curated portfolio of stays and reviews that communicates the caliber of Ernest's audience and content.
- 2
Press & Collaboration Section
Built a dedicated press page listing brand partnerships, media features, and campaign highlights — giving luxury brands and hotel groups the credibility signals they need before initiating a partnership conversation.
- 3
Digital Media Kit Integration
Created a downloadable media kit linked from the site, covering audience demographics, platform reach, engagement rates, and partnership formats — replacing the manual process of sending PDFs to every enquiry.
Tech Stack
Results
Ernest Sturm's platform gave him a professional anchor for his personal brand — a destination he could direct luxury hotel groups and travel brands to instead of Instagram. Inbound partnership enquiries increased as brands found a complete, credible presentation of his work in one place.
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